![]() ![]() Both FanDuel and DraftKings are currently banned from New York, which had previously been the largest market for the industry, and nine other states.ĭraftKings and FanDuel have waged a pricey advertising battle to gain market share. ![]() But regulators in some states have ordered the two fantasy daily sports to shut down over allegations that they constitute little more than online gambling. Company leaders at FanDuel and DraftKings insist that their platforms require skill and knowledge of the relevant sports, not just luck like a gambling platform. The added attention brought renewed scrutiny, especially as the sites earned investments from groups like Google, the MLB, and ESPN. An attempt to bring the two sites together has long been an open secret among industry insiders, as a joint company would control 95 percent of the market, virtually eliminating the need to run costly advertisements and giveaways to lure customers away from the other.īoth sites expanded quickly last year, launching huge advertising campaigns to coincide with the MLB and NFL seasons. Talks between FanDuel and DraftKings, the two largest daily fantasy sports sites in the country, each recently valued at more than $1 billion, began about three months ago but have become more serious in recent days. ![]()
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